In the first half of 2018, MY3D AGENCY custom-printed over two hundred and fifty small statuettes to embody the individuals who were confirmed as Campbells’ Souper Heroes in their recent advertising campaign, and social media outreach, where they asked the public to ‘Behold their Souper You’. We can celebrate it now, proudly as the campaign comes to a close, and everyone is happy with the results. Here’s the story: Our little 3D printing company in Toronto got the nod to create a prize solution for Campbell’s Soup in September 2017. When we got the call to tender bids, we went all in and gave a great price and plenty of guarantees; MY3D AGENCY was committed to making this work really well for everyone involved, because we knew it would do plenty to advance the cause of 3D printing in Canada. “Behold the Souper You” campaign promotes Chunky Soup. The initiative makes use of a television commercial that encourages consumers eat good food in order to “release their inner souper hero.” Grand Prizes were John Deer garden tractor-sized snowblowers, and there were three of these dispensed across Canada. The idea of making custom 3D prints of participants came about as an intermediary prize solution. Campbell’s wanted to recognize all the people who do great things on a daily basis, and so would reward two hundred winners with a colour 3D print of themselves boxed-up like a toy action hero. These unique prizes were made entirely by MY3D AGENCY with photos uploaded by contest winners. When users visited the MY3D AGENCY website page dedicated to Campbell’s Souper You campaign, they were greeted with a call to action that read, You’ve been identified as one of a select group of extraordinary people. Making the choice to put good stuff into the world is something we believe in too. Now help us honour you with your very own personal action figure. After which they were prompted to upload images of themselves. The Contest Demanded We Create a Custom 3D Printing Solution for the Masses Once the person registered their information on the site, the staff here at MY3D AGENCY retrieved the information and created...